Facebook Ad Secrets for Lower CPC
Facebook is the second-most popular social network in the world, with over two billion active users. While many businesses are using Facebook to build their brand and increase engagement with customers, some are struggling to get results from their advertising campaigns. If you're looking for help writing effective Facebook ads, here are some tips that can help.
The Ad Should Be Clear.
A clear ad will be more likely to get you clicks and more clicks means lower CPCs.
Here are some tips for making your ads more clear:
The ad should be easy for people to understand.
If you want someone to click on your ad, it should be obvious what the product or service is and why they need it.
Your headline should explain who the customer is, what problem they have and how you can help them solve that problem with your product or service.
Make sure there are no misspellings, typos or grammatical errors in the text of the ad (even if it’s just a typo).
Pay attention to spacing between words so that everything fits neatly onto one line without cutting off parts of letters or words along the way – this makes it easier for people viewing your ads as well as increases chances of being clicked on because they won't have any issues reading what's written there!
The Ad Should Focus on the Benefits of the Product or Service.
Focus on Benefits, Not Features
The best way to do this is by creating an ad that focuses on the benefits of your product or service. Don’t use generic words like “good” or “great” when describing your offer and instead use specific terms that will help you stand out from your competitors.
For example, if you run a pizza shop, don’t just say "We have great pizzas."
Instead try saying something like "Pizza lovers are going crazy over our new selection of delicious pies."
This will make your copy more eye-catching and help it stand out from other ads in the same category.
Write a Strong Headline.
- Use questions to create curiosity and drive clicks:
- “Where are the best places to go on a date in your city?”
- “What's the most effective way of selling my house?”
- Use benefit statements to get people to click:
- “Get high-quality traffic that converts at 60%+!”
- Use statistics to get people to click:
An example would be, “80% of Facebook users check their account at least once a day.
Use Action Words in the Headline.
Using action words in your headline is a good way to catch people's attention.
Action words like “start,” “stop,” “save,” “learn,” and “shop" are all popular choices for Facebook Ads headlines because they help you get potential customers excited about what they'll see if they click an ad or scroll down the post on their News Feeds.
You should also avoid vague terms like "improve" or "enhance," which don't tell readers specifically how your business can improve their lives or enhance what they already have going on.
Focus on Lifestyle Goals, not on Features.
The key to a successful Facebook ad is focusing on lifestyle goals, not specific features.
What's a lifestyle goal?
It's when you tell your audience why they should use your product or service, rather than what it does for them.
Example: Instead of focusing on how safe and secure your product is, focus on how more time equals better relationships with friends and family.
That way, you can target the people who have time constraints and may be looking for any solution to get them more free time.
Let's say I'm selling something that helps people manage their money better.
Instead of saying "This app will help you keep track of spending" (which sounds boring), I'd say this instead: "Spend less time managing finances so you can spend more quality time with your family."
You're using emotion here by appealing to parents' desire for quality family time—and note how this sentence doesn't mention anything about keeping track of finances at all!
Use Storytelling in Your Copy.
Using storytelling in your copy can help you get your message across to readers.
It’s a great way to convey information and emotion, and it’s especially effective when trying to get the reader to identify with your product.
For example, if you sell dog leashes, you could tell the story of how your dog was once bitten by another dog because she couldn’t be restrained properly.
You could then use this as an opportunity for them to understand why having a quality leash is so important for their pet's safety and that of others around them.
Write Copy that Focuses on Solving Problems.
When you have a strong headline, it’s easy to write copy that focuses on solving problems. You know what your target customer needs and how you can solve that need for them.
That’s why it's important to write clear, concise, compelling headlines in the first place.
If you don’t have a strong headline then it won't be easy to craft great ad copy.
It doesn't matter if your audience is huge or small; all ads are trying to get their audience's attention so they can read more and convert into customers or leads.
To do this effectively, use action-oriented words in the headline!
These words capture people's interest by making them curious about what will happen next (e.g., “How To…”).
Also use numbers or emojis and symbols as separators between paragraphs of text so readers know when one paragraph ends and another begins without having any extra space between paragraphs like this:
Use Urgency, Exclusivity and Scarcity in your Copy.
Here are some examples of how you can use urgency in your Facebook ads:
- Use a time-sensitive offer
- Offer a limited quantity of the product or service you’re offering (for example, only 5 left in stock)
- Give away something for free as an incentive to buy right away.
This is what we call a scarcity discount and it works very well! You could offer 50% off if people pay using PayPal or even 60% off if they pay using Visa.
Make sure you tell them which payment method will give them the bigger discount and why this makes sense for them to choose that option over another one (e.g., “PayPal offers 24/7 customer support at no extra cost”).
Use Numbers, Emojis and Symbols to Break Up Text.
One of the best ways to make your ad stand out is to use symbols, emojis and other illustrations.
To do this, you can either create a custom graphic that contains these elements or add them manually into your text.
Symbols and emojis are great for breaking up large blocks of text, highlighting key points in the copy or emphasizing a call-to-action (CTA).
There are plenty of symbols available on Facebook, but we recommend using some of these:
- Stars - These represent excellence and achievement; they're also used as an indicator that something has been done right so it's a good idea to include them in ads for services like "star hotels".
- Hearts - Love is universal so any type of heart symbol works well when trying to attract attention from potential customers. It's also worth noting that having too many hearts might make your ad look tacky! So try not to go overboard with them unless it's absolutely necessary!
Emphasize Your Call to Action.
In addition to showing the right image, you should use a strong call to action.
A call-to-action is what prompts your customers to take action on an ad or campaign.
It could be as basic as “Click here!” or something more specific like “Download our ebook today!”
The most important thing about a call-to-action is that it must be relevant to your audience and easy for them to understand at first glance.
If you have multiple offerings or product lines, consider adding CTAs for each of them in different places around your ad text—you may find it useful for some users but not others.
In general, it's best practice not to put more than one CTA on the same line (unless they're very closely related) because this can split up the word count on your ad copy and make it difficult for users who want them all in quick succession—but if there are only two options available then putting both CTAs back-to-back works well enough as long as neither one obscures too much of its neighbour's space!
Follow These Tips to Write Effective Facebook Ads
- Write an action-oriented headline.
- Keep it short and simple. The first thing people will see is your headline, so make sure it's clear about what you're selling and why they should buy from you. If a user can't tell what's in it for them after reading the first few words of your ad copy, they'll scroll past it—and that means wasted impressions and wasted money!
- Use action words like "build," "grow," "save" or "make." In addition to painting a picture of what users can do with your product or service, these verbs convey urgency and motivate them to take action right away rather than waiting around until later when they might be distracted by something else in their Facebook feed.
- Focus on lifestyle goals instead of features/benefits (like discounts). People aren't just interested in getting something cheaper; they want bigger goals achieved faster than ever before: such as looking better at work without breaking the bank."
Conclusion
There are a lot of different things to consider when creating an effective Facebook ad. It’s important that you keep all of these tips in mind when writing your copy so that you can create ads that will attract customers and drive sales.