Advertising Is An Investment That Makes More Money Than Anything Else!
Introduction
I love advertising. I'm not just saying that to be cool; it's true.
I've spent my career building companies and bringing new products to market and have always found that when you bring a new product or service to the world, advertising is the best way to get people's attention.
Advertising is an investment that makes more money than anything else!
Advertising is predictable.
There is no doubt that advertising is an investment. It requires money, time and effort to make that investment pay off. But what if you could predict the results? Would you be willing to invest in something that guarantees success?
Advertising is predictable because you know who your target audience is. You can measure the results of your advertising; so as long as it's being seen by the right people, there's no doubt that it will yield a return on investment (ROI).
The results are immediate; unlike many other investments where it takes months or years for them to show signs of growth, advertising provides immediate feedback and measurable results from day one.
Advertising is repeatable
Advertising is repeatable. Repeatability is one of the things that make advertising a great investment.
To get an idea of how repeatable ads are, think about the advertisements you see on TV or online every day: they’re everywhere! And this isn’t just because there are more people watching TV than ever before—it's also because advertisers know how to make their ads as effective as possible by making sure they're shown as many times as possible.
- You can advertise multiple times in different places and forms:
- Advertisement on TV or radio
- Billboards in public places (like highways)
- Signs at train stations
- Websites for your business
When it comes down to it, advertising has one purpose:
To convince consumers that what you have to offer them is worth buying or using compared with similar products from other businesses that could give them comparable experiences but don't advertise like yours does!
Advertising is scalable.
Advertising is scalable. You can increase or decrease your advertising budget depending on how much demand you want for your product.
Since it's not a direct result of the number of products that you have to sell, this means that you can scale up or down quickly without having to change anything else in your business model.
This is good because it gives you more flexibility when planning out your marketing strategy and will help keep costs down when times are tough.
Advertising has a high return on investment.
Advertising is an investment that makes more money than anything else. Here's why:
- Advertising has a high return on investment (ROI). The ROI for advertising is much higher than any other marketing activity, because it can be scaled to fit your budget. You’ll know exactly how much you will spend and how much you will get back from each ad dollar spent. This can be repeated over and over again, which leads us to…
- Advertising is predictable—you know how much you are going to spend and how much you will get back in return. This means that if you want to outspend your competitor by $10 million dollars (or whatever), then it would not be too complicated to do so using this method of advertising (as long as they don't also decide to spend another $10 million).
Should you be investing in advertising?
Should you be investing in advertising? Yes.
But why?
Because it’s a good investment. It is predictable, repeatable, and scalable.
You can predict your results because the customer will have a clear path from awareness to purchase decision on your site or app without being distracted by the clutter of other brands vying for attention on their mobile devices.
They will have no choice but to buy what you are selling because there aren’t any other options available anywhere else (except maybe an identical item at another store). And once one person buys something from you, then he/she becomes an advocate for your brand and may even refer his friends who are looking for similar products/services!
Conclusion
At the end of the day, it all comes down to your own situation and whether or not advertising is right for you.
After all, there are so many different ways to advertise—from paid ads on social media to word of mouth marketing via customer reviews—that it can be tough to know where and how much money should be spent.
But one thing is clear: if you have a product or service that people want, then investing in advertising will always pay off in the long run!